(Outside my window: All the trees are encrusted with ice. In the grove of evergreens, branches are breaking off due to the weight. The sky is white and freezing rain is falling. The farm field and the mountains in the distant are misty.)
Book promotion. Those two little words often strike dread into the hearts of authors. We just wish there were a better way. . . especially in this economy.
In my local paper this morning, is an article about how people are flocking to the library instead of the bookstore. I cannot say I blame readers. Right now, for so many people, books are a luxury. So they buy them used from Amazon or get them for free at the library.
This can be disconcerting for an author. What can we do to sell our books? In my opinion some of the old ways are non-effective such as business cards and bookmarks.
My goal is not simply to sell lots of copies and make lots of money. No. My goal is to give a reader the chance to flee the trials and troubles of this world for a little while, by going into the world of my characters. An escape. A few hours to be inspired, to go back to a time when people thought of others and not only themselves. Where the driving force in life was love, self-sacrifice, and faith. A time when marriage was honored and vows were sacred.
Beside my desk, I have a binder marked 'Marketing' for Surrender the Wind. In it are lists of influencers, reviewers, book clubs, bookstores, etc. I've been thinking what can I do to get the word out about this new inspirational historical romance? What can I do to spark a real appetite for this novel? Word of mouth? Book discussion groups? What do best-selling authors do to cause readers to buy their books? It's something I want to examine, and I hope you will look at this with me.
What marketing techniques do you feel are the most effective? What makes you want to purchase a book?