Spring is almost here. My husband is gearing up for a season of fly fishing, which makes me think of this analogy.
Toss a stone in a pond and you will get a ripple effect. Perfect circles will fan out from the center and, depending on the force of the throw and the weight of the stone, the ripples will reach as far to the shoreline as possible.
When it comes to marketing a novel, the ripple effect is how I think of it. The center can be thought of in different ways. Your hometown. Your target audience. Your workplace, school, or any club or organization you belong to. Each can be a focus of marketing.
What marketing techniques have you used to promote your book that have translated into book sales?